Etchola is a creative strategy agency, born from founder Elodie Giraud’s enduring interest in the restaurants, personalities and projects that shape the world of fine dining today.
Named after her family’s hotel and its Michelin-starred restaurant, once a Basque Country institution, Etchola draws from the same wells of craftsmanship, know-how and personalised attention. The agency has now developed its expertise to support creative, forward-thinking businesses in industries such as Gastronomy and Hospitality, Travel and Tourism, Arts and Culture, Leisure, and Luxury.
As a complement or an alternative to traditional marketing and communication tools, Etchola creates original strategies and draws on a wide range of skills to orchestrate campaigns that are meaningful, aesthetically striking and culturally up-to-date. Thanks to the partnerships, content, events and services designed by the agency, clients can develop their expertise and strengthen their ties with their audiences.
Etchola relies on a unique network of talents including consultants, strategic planners, art directors, producers, journalists, translators and photographers. The agency has worked with brands such as Eurostar, American Express, the Louvre Museum, Le Fooding, Cultures Sucre and Veuve Clicquot.
_Positioning
_Brand platforms
_Concept development
_Design and visual identity
_Immersive studies and audits
_Strategic analysis
_Competitive analysis
_Trend forecasting
_Qualitative studies, groups and workshops
_Curation and advice
_Facilitating stakeholder exchanges
_Negotiation and set-up
_Roll-out and follow-up
_Strategy, editorial and visual style guides
_Platform development
_Editorial services
_Audiovisual content
_Photo stock creation
_Manifestos, newsletters and more
_Brainstorming and concept creation
_Endorsement, bookings and partner relations
_Global coordination
_Logistics
_Turnkey solution
_Media relations and influencer strategy
_Programmes and action plans
_Targeting, storytelling, distribution
_Media and message training
_Crisis communication
Elodie Giraud
– Founder
After graduating from Sciences Po, Elodie worked for leading Parisian agencies such as the i&e group (now BCW) and Publicis before co-founding her first company, happycurious, in her early thirties. The company grew and gained the trust of high-profile clients, including Mastercard, Disneyland Paris, PMU, Hermès and SFR, before being acquired by the Clai agency.
In 2016, inspired by her tastes and her in-depth knowledge of the contemporary culinary and cultural scenes, Elodie decided to create Etchola and to focus her activity on industries with a high creative potential and brands with a strong service culture. One of her ambitions is to create bridges between the worlds of gastronomy, tourism, arts, design and luxury.
Photo credits: Olivier Toggwiler