Etchola is a creative strategy agency, born from founder Elodie Giraud’s enduring interest in the restaurants, personalities and projects that shape the world of fine dining today.

Named after her family’s hotel and its Michelin-starred restaurant, once a Basque Country institution, Etchola draws from the same wells of craftsmanship, know-how and personalised attention. The agency has now developed its expertise to support creative, forward-thinking businesses in industries such as Gastronomy and Hospitality, Travel and Tourism, Arts and Culture, Leisure, and Luxury. 

As a complement or an alternative to traditional marketing and communication tools, Etchola creates original strategies and draws on a wide range of skills to orchestrate campaigns that are meaningful, aesthetically striking and culturally up-to-date. Thanks to the partnerships, content, events and services designed by the agency, clients can develop their expertise and strengthen their ties with their audiences.

Etchola relies on a unique network of talents including consultants, strategic planners, art directors, producers, journalists, translators and photographers. The agency has worked with brands such as Eurostar, American Express, the Louvre Museum, Le Fooding, Cultures Sucre and Veuve Clicquot.