AGENCY
PROJECTS
CULTURE
FR
AGENCY PROJECTS CULTURE

 FR

Etchola is a creative strategy agency, born from founder Elodie Giraud’s enduring interest in the restaurants, personalities and projects that shape the world of fine dining today.

 

Named after her family’s hotel and its Michelin-starred restaurant, once a Basque Country institution, Etchola draws from the same wells of craftsmanship, know-how and personalised attention. The agency has now developed its expertise to support creative, forward-thinking businesses in industries such as Gastronomy and Hospitality, Travel and Tourism, Arts and Culture, Leisure, and Luxury. 

 

As a complement or an alternative to traditional marketing and communication tools, Etchola creates original strategies and draws on a wide range of skills to orchestrate campaigns that are meaningful, aesthetically striking and culturally up-to-date. Thanks to the partnerships, content, events and services designed by the agency, clients can develop their expertise and strengthen their ties with their audiences.

 

Etchola relies on a unique network of talents including consultants, strategic planners, art directors, producers, journalists, translators and photographers. The agency has worked with brands such as Eurostar, American Express, the Louvre Museum, Le Fooding, Cultures Sucre and Veuve Clicquot.

_Positioning

_Brand platforms

_Concept development 

_Design and visual identity

_Immersive studies and audits

_Strategic analysis

_Competitive analysis

_Trend forecasting

_Qualitative studies, groups and workshops

_Curation and advice

_Facilitating stakeholder exchanges

_Negotiation and set-up

_Roll-out and follow-up

_Strategy, editorial and visual style guides

_Platform development

_Editorial services

_Audiovisual content

_Photo stock creation

_Manifestos, newsletters and more

_Brainstorming and concept creation

_Endorsement, bookings and partner relations

_Global coordination

_Logistics

_Turnkey solution

_Media relations and influencer strategy

_Programmes and action plans

_Targeting, storytelling, distribution

_Media and message training

_Crisis communication

Elodie Giraud

 – Founder

After graduating from Sciences Po, Elodie worked for leading Parisian agencies such as the i&e group (now BCW) and Publicis before co-founding her first company, happycurious, in her early thirties. The company grew and gained the trust of high-profile clients, including Mastercard, Disneyland Paris, PMU, Hermès and SFR, before being acquired by the Clai agency.

 

In 2016, inspired by her tastes and her in-depth knowledge of the contemporary culinary and cultural scenes, Elodie decided to create Etchola and to focus her activity on industries with a high creative potential and brands with a strong service culture. One of her ambitions is to create bridges between the worlds of gastronomy, tourism, arts, design and luxury.

Photo credits: Olivier Toggwiler