American Express
Etchola was selected by American Express to assist with the global repositioning of its fine dining activities in France. The agency redefined the brand’s partnership strategy with restaurants. It provides ongoing support and training for American Express concierges and designed the Service Continu content strand, which it continues to produce. The agency also produces several events a year for American Express premium cardholders.
Partnership strategy – Meeting set-ups, negotiation and contracting – Creation of a tool to assist concierges – Concierges training – Inspiration – Service Continu content creation – Editorial and visual style guides – Talent selection – Production and coordination – Premium events production (exclusive pre-launch visit of Doyenné, multi-Michelin-star four-hands dinner and more).
Photo and illustration credits: Puxan Photo, Olivier Toggwiler, Eliane Cheung
