Eurostar
THE INTERLUDES TRAVEL PACKAGE
For Eurostar, Echola came up with a strategic plan to develop several avenues of action bringing to life the “Travel State of Mind” brand platform. The client liked the concept of reinventing the packaged trip concept. Etchola developed Interludes from start to finish, as a new made-to-measure travel offer at the crossroads of events, concierge services and personal assistance.
Competitive analysis – Inspiration – Qualitative study – Feedback – Strategy – Interludes offer creation – Partnerships with hotels and cultural institutions – Concierge service set-up – City guide production – Production of a fine dining experience on the train – Production of 12 simultaneous dinners in the homes of the most trendy Parisian chefs – Media and influencer relations – Spokespeople training
Photo and video credits: Thirty Dirty Fingers
