Eurostar
STRATEGY FOR « DESTINATION » CONTENT
For Eurostar, Etchola assembled a team of journalists, producers, art directors, photographers and videographers based in France, the UK and the Netherlands to produce all of the brand’s digital destination content (texts, photos, videos, podcasts) used on eurostar.com, in social media, in CRM, in their app and on board.
Strategic advice – Editorial and visual style guide – Talent selection – Photo and video shoots production – Stakeholder coordination
Photo and video credits: Toby Mitchell, Hervé Goluza, Fred Lahache, Sam Harris, Sophia Van Den Hoek, Pictionary, Olivier Toggwiler
